Future Ordering blog

How Bastard Burgers continues its digital transformation and increases sales by introducing kiosks

Aiming to become a digital first street food chain, Bastard Burgers continues digital transformation by introducing self-ordering kiosks in its restaurants.

Stockholm, Sweden
Jun 19, 2023
(updated
Jan 15, 2024
)
Johnny Bröms, CIO Bastard Burgers

Bastard Burgers is a fast-growing street food chain based in northern Sweden, offering award-winning burgers and one of Sweden's largest vegan menus in over 75 restaurants in four countries. The love of food and people have created a strong culture behind the chain's successful growth. Inspiration comes from New York combined with Swedish quality.  

"The recipe for our rapid growth is team, brand, product and a state-of-the-art ordering platform," says Simon Wanler, CEO of Bastard Burgers.

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Simon explains: "We knew we had to expand our approach to technology to achieve our ambitious goals of becoming digital first. The introduction of kiosks and future-proof technology helps us increase the efficiency of our restaurants and provide a better experience for guests and employees both."

The next-generation guest experience will give the street food chain digital superpowers for continued growth, profitability, and speed of service. A fully white-labelled digital ordering platform allows Bastard Burgers to meet the guests in its own, fully branded experience that spans all digital channels and supports the chain's digital strategy.

"We see Future Ordering as a strong long-term partner for our continued digital growth, giving our guests the freedom to choose whether they want to order through our app, online or at the kiosk," says legendary CIO Johnny Bröms, today at Bastard Burgers.

Johnny continues: "The fully integrated ordering platform allows Bastard Burgers to streamline the ordering process and kitchen operations and get consistent data from all our sales channels."

Future Ordering is the trusted platform powering recognized QSR brands such as Max Burgers, Burger King, Sushi Yama and Pizza Hut.

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