Leading QSR brands have discovered that real growth comes from owning the full customer journey.
For years, restaurants have invested heavily in digital transformation, perfecting their apps, kiosks, and in store experiences. Yet one channel has long remained disconnected: delivery. When managed only through third party platforms, delivery often breaks consistency. Menus differ. Pricing varies. Promotions disappear. Loyalty and data remain locked away in someone else’s system.
Integrated Delivery changes that. It connects delivery to the same platform that powers every other digital touchpoint, allowing QSRs to deliver the same brand experience everywhere guests order, while keeping ownership of their data, pricing, and loyalty.
From Fragmentation to Control
Marketplaces helped QSRs scale, but they also created dependency. Integrated Delivery restores autonomy. Brands can still collaborate with delivery partners for logistics while maintaining full control of the guest experience.
When every channel speaks the same language, consistency turns into performance. Guests experience one familiar journey, operations align across systems, and the results follow. QSRs using Integrated Delivery have reported up to 50% higher average order value and significantly improved customer retention.
This shift is not about adding more channels, but about aligning the ones that already exist.
As Patrik Eliasson, CIO of KFC Sweden, put it:
“Integrated Delivery gives KFC control of data, consistent guest journeys, and sustainable growth.”
Consistency That Drives Growth
Integrating delivery is the final step that unites every channel and completes the omnichannel experience. Menus and offers stay unified. The same personalized upsell logic applies across channels, increasing order value and satisfaction. By owning the channel, QSRs also own the insights. Each order and interaction feeds into a unified data view, enabling smarter marketing, precise personalization, and frictionless loyalty. Guests can use their rewards on delivery just as they would in store, strengthening emotional connection and driving repeat visits.
Marcus Von Tell, Head of Digital at Sushi Yama, describes it well:
“Integrated Delivery gives an on brand experience with ownership of guest data and loyalty.”
The Future of Brand Control
Owning delivery isn’t about replacing marketplaces, it’s about redefining control. Integrated Delivery is the final step to true omnichannel consistency: one brand, one experience, one data ecosystem.
It’s how leading QSRs move from managing channels to mastering them. Because the future of brand control belongs to those who own every journey.
