Launching a brand like Carl's Jr. in a new market involves far more than securing locations and perfecting recipes. The team needed a tech solution that would meet modern guest expectations while supporting rapid scalability.
With no legacy systems to navigate, Carl’s Jr. Switzerland had a clean slate—and a clear directive: build a tech stack that delivers seamless service, increases order value, and supports long-term growth.
From coordinating across multiple vendors to managing tight launch timelines, the pressure was high. But with Future Ordering as a trusted partner, the rollout was smooth, efficient, and aligned with the brand’s vision from day one.
Carl’s Jr. Switzerland didn’t just want a kiosk—they needed a platform that could support the entire guest journey. Digital ordering was never optional; it was central to the concept from the very beginning.
“In QSR today, digital ordering is a guest expectation, not a luxury,” says the team. “We built our concept around that understanding, and Future Ordering helped bring it to life.”
The decision to partner with Future Ordering was driven by several key factors: an enterprise-ready solution, full-stack POS and payment integration, and a collaborative, agile implementation process.
When Spycher Burger Gang AG introduced Carl’s Jr. to Switzerland, the goal was clear: bring the globally recognized QSR brand into a new market with a future-proof, digital-first approach.
Backed by CKE Restaurants Holdings, Inc.—the parent company of Carl’s Jr. and Hardee’s—the Swiss franchise had a rare opportunity to build from the ground up. That meant selecting technology not to replace legacy systems, but to create an ideal digital guest experience from day one.
“Customization is key. We needed a platform that reflects our brand identity and meets our operational needs from day one."
At the core of Carl’s Jr. Switzerland’s in-store experience is the self-service kiosk—a vital touchpoint for both guest satisfaction and operational efficiency. Future Ordering’s platform powers this experience with a modern, brand-aligned interface that ensures fast, intuitive ordering. It supports seamless flows for both dine-in and takeaway, all backed by robust backend integration that keeps operations running smoothly.
Beyond the user interface, the solution is built with the operational realities of a high-performance QSR in mind. The platform is designed for speed and reliability under pressure, handling peak-time volumes without compromising performance. Intelligent menu configuration and upsell logic are built in to maximize average check size while still offering a smooth customer journey.
The kiosk experience also reflects Carl’s Jr.’s brand identity in every detail—from visual design and tone of voice to tailored order flows that match the store layout and customer preferences in Switzerland. This level of customization ensures consistency with Carl’s Jr. global standards while remaining flexible enough to adapt to the local market. From day one, the implementation has been future-ready. Features such as loyalty integration, promotional bundles, and multilingual support are available and ready to be activated as the business scales and customer needs evolve.
With Future Ordering, Carl’s Jr. Switzerland isn’t just using kiosks—they’re leveraging a full-stack digital platform designed to grow with them.
Even in its early stages, the results of the implementation speak volumes. The majority of guests now order via kiosks—and these orders consistently outperform traditional counter service in both speed and average order value.
Staff are able to focus more on hospitality, while guests enjoy a quicker, more consistent experience.
“The system helps us streamline operations and provide a better guest experience,” the team shares. “It’s been a win for everyone.”
Although self-service kiosks are currently the focal point, Carl’s Jr. Switzerland is already positioned for future growth. The Future Ordering platform is built to support mobile apps, QR code ordering, and new digital touchpoints without adding complexity.
For QSR brands entering new markets or modernizing existing operations, the Carl’s Jr. Switzerland team offers clear advice: invest in scalable, integrated technology from the outset—and choose partners who understand both the industry and your vision.
“We wanted a solution that supports us today, but also prepares us for tomorrow. With Future Ordering, we’re not just reacting to digital trends — we’re positioned to lead.”
Let us show you what our digital ordering platform is all about and we’ll answer your initial questions.
