Yes, once mastering ordering, next is unlocking the value in the guest relationship with the power of data driven marketing & loyalty.
The goal of a loyalty program should be to keep existing users by enabling the user and the business to understand each other better. And a restaurant guest that feels valued and important will attract new customers. Also, with a loyalty program you have a better chance of winning back lost customers with personalized communication and deals. It is hospitality all over again – but this time digital.
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