Future Ordering blog

Burger King Scandinavia introduces kiosk strategy to increase sales and improve operational excellence

King Food, the master franchisor for Burger King in Scandinavia, is transforming the guest experience and improving operations with a new kiosk strategy.

Stockholm, Sweden
Jun 26, 2023
(updated
Sep 5, 2023
)
Alexander Vellage-Thiesen, Head of IT King Food

Restaurant Brands International, the owner of the Burger King brand, announced last year its "Reclaim the Flame" strategy, a multi-layered plan aimed at increasing sales and improving operator profitability. King Food, the master franchisor for Burger King in Scandinavia, is transforming the guest experience and improving operations with a new kiosk strategy.


As the foodservice industry goes digital, Burger King wanted to improve the guest experience, bust the queues, increase efficiency and convenience. The company also saw an opportunity to improve operations and increase throughput in its restaurants.

Many restaurants have seen a change in guest behavior during and after the pandemic and looking to modern technology to fill gaps and adapt to new consumer behavior, as well as deploy staff where they are needed most.

“We were looking for a partner that offered industry expertise combined with a high performing user experience and tools for centralized enterprise operations.” says Head of IT, Alexander Vellage-Thiesen King Food.

King Food selected Future Ordering’s leading digital ordering platform because of its proven record of high-performing user experience, the ability to support both new-, and existing hardware, its POS integration and its Order Status Board.

By using Future Ordering, Burger King Scandinavia enables its staff to focus on production and service, resulting in higher throughput, higher check average and improved guest and coworker experience.

Burger King joins a list of brands known for their digital innovations,such as Bastard Burgers, Max Burgers, Pizza Hut and Sushi Yama, who are also using the Future Ordering platform.  

Read more about how a kiosk solution can empower Quick Service Restaurants

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