Future Ordering blog

Burgers of the future: How technology is growing this company one patty at a time

With their goal of doubling their open restaurants by 2024, burger chain BORES teams up with technology company Future Ordering to modernize and drive sales.

Stockholm, Sweden

Sep 6, 2022

(updated

Oct 14, 2022

)

Web ordering, apps and order statusboards. The world of fast food is getting faster and faster and more digital by the minute. Burger chain BORES, founded in Sweden 2017, is on board the technology train and is implementing tools from Future Ordering to create a smoother experience for their customers and employers. With more efficient tools, the company is increasing their average order value.

Being a company with big ambitions, this is one of their major strategies to drive sales and create an enjoyable customer experience that will market itself.

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Integrating for authenticity

Being fully white-label, Future Ordering allows BORES to keep the authentic feel which has been a key part of their image as they continue to expand. Commission or transaction fees are not charged by Future Ordering, further cementing Bores commitment to the partnership. As CEO C-H Forssbeck says:

“We are genuine food nerds. But to transmit the joy we feel, we must be realistic: customers want what they want,and they want it now – without any hassle. Therefore, implementing new technologies is essential to create the best experience for our fellow burger lovers. This new partnership with Future Ordering allows us to expand while focusing on what we and our customers are obsessed with. Great burgers!”

But no matter how tasty one’s food may be, doubling a food chain is a daunting task. Therefore, an aspect of the deal that’s been made between the two companies has to do with apps. Future Ordering will create a more seamless experience for the ordering customer and thereby assist BORES in gaining hypergrowth. From the looks of it, BORES future is braided together with smart technology.

“We feel thrilled to contribute in BORES growth journey. The team around BORES are like us having an amazing attitude to new technology and that makes us a perfect match.” says Alexander Herbring, CCO Future Ordering.